By Max Alexander
The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to carry light--and new enterprise opportunities--to Ghana
At age forty seven, Whit Alexander, the yank co-founder of the skull board video game, determined to begin a brand new enterprise promoting cheap items and prone to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them may have expected simply how a lot of an experience they’d locate there.
In Ghana, Whit's preliminary aim is to industry a top quality rechargeable AA battery that off-grid villagers may well use to energy their flashlights and radios, in addition to to cost their mobile phones. If winning, he deliberate to develop a bigger for-profit company in line with these batteries--creating a relied on African model that may offer life-enhancing items, prone, and jobs, with no counting on charity.
Ghana, despite the fact that, provides impressive demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane riding stipulations, unspeakable nutrients, voodoo monks, corrupt officers, counterfeiters, and ethnic rivalries on their method to good fortune. From signing up buyers who earn a couple of cash a month at such a lot to education staff without Western-style paintings adventure, the brothers fast study that beginning a company in Africa calls for single-minded concentration, a feeling of humor, and many patience.
Along the way in which, Whit and Max relive their very own early life, bickering around the African bush and studying very much approximately Africans in addition to themselves. Irreverent, hilarious, and eventually inspiring, Bright lighting fixtures, No City demanding situations authorised notions of charity, exhibits the facility of broadening your horizons, and means that there's wish and chance in Africa.
Praise for Bright lighting fixtures, No City:
"An affectionate, good-humored and eventually inspiring account of 1 American's decision to make good stuff happen."
--Kate Braestrup, ny instances bestselling writer of Here if you would like Me
"My boss, invoice Gates, coined the word 'creative capitalism' to motivate using industry forces to handle the desires of the terrible. yet my good friend, Whit Alexander, moved artistic capitalism from principles to daring perform. Bright lighting, No City will scratch your trip trojan horse, tickle your enterprise mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation
"I completely loved this event, which is helping to turn out that what a lot of the constructing international wishes is a hand up, no longer a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World
"I enjoyed, enjoyed, enjoyed Bright lighting, No City. A journey de strength! Bravo. it truly is perceptive, informative, considerate, attractive, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times
"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try and retailer the realm, one rechargeable battery at a time. in case you have any curiosity in an exceptional tale or aiding the opposite four billion, learn this ebook, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage
"A lyrically written common testimony to the humanity that binds each person jointly in this fragile planet, Bright lighting fixtures, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God
"This publication is full of the fervour and incessant pursuit that it takes to make goals come to lifestyles, and reminds you that it takes compassion, good fortune, and humor to make heritage. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo