By Max Alexander
The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to carry light--and new enterprise opportunities--to Ghana
At age forty seven, Whit Alexander, the yank co-founder of the skull board video game, determined to begin a brand new enterprise promoting cheap items and prone to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them may have expected simply how a lot of an experience they’d locate there.
In Ghana, Whit's preliminary aim is to industry a top quality rechargeable AA battery that off-grid villagers may well use to energy their flashlights and radios, in addition to to cost their mobile phones. If winning, he deliberate to develop a bigger for-profit company in line with these batteries--creating a relied on African model that may offer life-enhancing items, prone, and jobs, with no counting on charity.
Ghana, despite the fact that, provides impressive demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane riding stipulations, unspeakable nutrients, voodoo monks, corrupt officers, counterfeiters, and ethnic rivalries on their method to good fortune. From signing up buyers who earn a couple of cash a month at such a lot to education staff without Western-style paintings adventure, the brothers fast study that beginning a company in Africa calls for single-minded concentration, a feeling of humor, and many patience.
Along the way in which, Whit and Max relive their very own early life, bickering around the African bush and studying very much approximately Africans in addition to themselves. Irreverent, hilarious, and eventually inspiring, Bright lighting fixtures, No City demanding situations authorised notions of charity, exhibits the facility of broadening your horizons, and means that there's wish and chance in Africa.
Praise for Bright lighting fixtures, No City:
"An affectionate, good-humored and eventually inspiring account of 1 American's decision to make good stuff happen."
--Kate Braestrup, ny instances bestselling writer of Here if you would like Me
"My boss, invoice Gates, coined the word 'creative capitalism' to motivate using industry forces to handle the desires of the terrible. yet my good friend, Whit Alexander, moved artistic capitalism from principles to daring perform. Bright lighting, No City will scratch your trip trojan horse, tickle your enterprise mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation
"I completely loved this event, which is helping to turn out that what a lot of the constructing international wishes is a hand up, no longer a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World
"I enjoyed, enjoyed, enjoyed Bright lighting, No City. A journey de strength! Bravo. it truly is perceptive, informative, considerate, attractive, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times
"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try and retailer the realm, one rechargeable battery at a time. in case you have any curiosity in an exceptional tale or aiding the opposite four billion, learn this ebook, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage
"A lyrically written common testimony to the humanity that binds each person jointly in this fragile planet, Bright lighting fixtures, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God
"This publication is full of the fervour and incessant pursuit that it takes to make goals come to lifestyles, and reminds you that it takes compassion, good fortune, and humor to make heritage. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo
Read or Download Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan PDF
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Additional resources for Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan
Either have been advised through a district assemblyman. We met the assemblyman at a gathering we had within the village of Korkorom; he used to be within the viewers. He signed up for batteries and advised us he may perhaps aid us locate brokers within the different villages. the man was once amazing—he took a workday off and brought us to chiefs and elders. ” “What’s in it for him? ” “He will get perceived as bringing prone to the villages he represents. It’s a manner for him to get visibility. So it’s politicking, simple and straightforward. The query is, can or not it's modeled? Gideon can also be an assemblyman, yet he’s taking a unique process; he desires to be an agent himself. both manner, we’re now seeing proof that we will be able to construct a few type of dynamic dating with civic-minded neighborhood assemblymen. ” “What’s the district meeting? ” “We don’t be aware of precisely but. it kind of feels to be vaguely Napoleonic—an outreach of the administrative department, no longer legislative. each one sector has fifteen to 20 districts, and every district has an meeting. every one meeting has fifteen or twenty-five smaller meeting components, and an assemblyman represents that region, that's like 8 to 15 significant villages or cities. They receives a commission a small stipend, primarily costs for after they visit conferences. We don’t have an electoral map, at the very least now not one that’s modern, yet we’re attempting to get one. ” “How lengthy do they serve? ” “They stand for election each 4 years, and they're it sounds as if nonpartisan. The district is controlled by means of the district leader govt or DCE, who's appointed by means of the president. So person assemblymen are nonpartisan and elected, however the DCE is appointed, even supposing he needs to be authorized through majority vote of the elected meeting. in the meantime, every one DCE studies to the nearby minister—again, very Napoleonic. ” “If it’s no longer legislative, what can they do? Can they elevate taxes? ” “Not quite. Impose charges, possibly, yet except that one-shot likelihood to vote up or down the president’s collection of DCE, they appear to have almost no significant energy. it kind of feels ordinarily to be a bottom-up steam valve to vent neighborhood disputes and unravel grievances. for instance, every one village has a unit committee, which meets with the assemblyman. I went to at least one of those conferences with Hayford Tetteh, who translated. ” “I idea English used to be the language of presidency. ” “Not at this point. It’s in Twi. besides, the assemblyman was once interpreting from this very official-looking rfile that evidently got here from larger up the chain. those have been his top-down notes for issues he was once imagined to be making. subsequently there has been a dispute among adolescence activities leagues, teams in assorted villages together with this one. whenever those young ones bought jointly they ended up in a brawl, so the DCE made up our minds that exercises have been ‘rescinded’ among the 2 villages until eventually the dispute was once resolved. this is often what the assemblyman used to be interpreting. one of many opinion leaders received as much as converse. ‘The elders of either villages have met, and the difficulty has been resolved,’ he acknowledged. ‘There should be not more hassle.